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07 July 2014
Company News

Leeds goes wild for free Wi-Fi at Tour de France ‘Grand Départ’

Residents and visitors to Leeds benefited from superfast, free Wi-Fi at the start of the Tour de France, thanks to free connectivity provided by GlobalReach Technology and Virgin Media Business.

The ‘Grand Départ’ of the 101st Tour de France, which attracted an estimated 230,000 people to the city centre, saw Leeds experience a 600% increase in demand for its public Wi-Fi services as people streamed news commentary, shared photos and tweeted live updates from the sidelines.

The extended Wi-Fi network was provided through existing infrastructure from GlobalReach Technology, Virgin Media Business and Leeds City Council. It uses street furniture – such as lampposts or lighting poles – to provide public Wi-Fi and boost mobile data services, in partnership with millimetre-wave backhaul solutions provider Siklu.

Residents, visitors and cycling enthusiasts were able to use the service for 24 hours on Saturday 5th July. Over eight in ten (82%) of users tapped into the network for the first time, showing the huge demand for on-the-go data services to stay updated on the action.

Mark Farquhar, Solutions Architect for Leeds City Council ICT Services, said: “The Tour de France ‘Grand Départ’ was an amazing experience and a historic day for Leeds. It was a fantastic spectacle and hopefully one made even more memorable by people being able to share content with friends and family as they watched the day unfold.”

Nigel Wesley, CEO, GlobalReach Technology said, “Yorkshire has put on an amazing show of support for the Tour de France this year. The power of cloud-based Wi-Fi is showing its strength at events like this and we’re proud to have played our part in helping people stay in touch whilst cheering on their favorites on the Tour.”


About GlobalReach Technology:

GlobalReach Technology is the Wi-Fi AAA and captive portal platform purpose-built for the world’s largest service providers, who use it to manage multiple, complex wireless services for their business customers.

Its software and cloud-based platform powers some of the world’s most complex Wi-Fi services, delivering billions of authentications a year. These include San Francisco, San Jose, New York, London, Sydney, Mexico and throughout Europe.

Media contact:

Kate Cleevely
T. +44 (0) 7754 920043