Back to News

15 April 2014
Company News

Ruckus Unveils Smart Access Management Public Cloud Service.

Using GlobalReach Software – It Brings Together Best-in-Class Wi-Fi with Cloud-Based Computing to Simplify the Provisioning, Management and Monetization of Public Wi-Fi Access.

Ruckus Wireless, Inc. (NYSE: RKUS) today unveiled the first cloud-based Smart Wi-Fi Access Management Service (SAMS) that combines the scale, efficiencies and cost-effectiveness of cloud-based services with best-in-class Smart Wi-Fi products and technology to give organizations the power to now easily design, manage and monetize Wi-Fi services from an intuitive ‘point-and-click’ Cloud-based portal.

SAMS enhances the guest experience by letting businesses quickly create and customize wireless hotspots for single or multiple sites without building extensive data centers, or deploying expensive and cumbersome infrastructure typically required for offering managed Wi-Fi access services. At the heart of SAMS is the Ruckus SmartCell™ Gateway (SCG), key Ruckus controller technology hosted within the Cloud in partnership with GlobalReach (see related release). The Ruckus SCG is a carrier-class wireless management platform that provides unprecedented scalability and secure multi-tenancy support.

Unlike other public wireless access alternatives, SAMS combines all the necessary infrastructure components and service elements, into a single solution. Ideal for any organization or venue offering managed public wireless access, such as shopping malls, stadiums, convention centers, airports and retail outlets, SAMS transforms the traditional model for offering managed Wi-Fi services by moving local network infrastructure, such as WLAN controllers, authentication servers, captive portals, advertising engines and content filtering into the cloud as a service.

"The benefits the cloud brings to the wireless access market is undeniable,” said Selina Lo, president and CEO of Ruckus Wireless. “Beyond delivering world-class Wi-Fi infrastructure solutions, with SAM, Ruckus continues to give partners and customers the ability to realize greater value from Wi-Fi through innovative new services such as cloud-based access, location services, rich analytics and the ability begin monetizing their networks."

As WLAN management shifts to the cloud, venue owners now have access to cost-effective, easy to manage enterprise grade wireless at a lower total cost ownership (TCO). SAMS delivers flexible deployment and management options through a simple, Web-based portal that allows highly customized Wi-Fi access services to be defined and created in a matter of minutes, and provided at a low TCO.

Customers simply define the attributes of the wireless access service required at a given venue, have an authorized Ruckus Big Dog partner turn on the services and install the requisite number of Ruckus ZoneFlex™ access points (APs) on-site, and SAMS does the rest. In turn, the venue benefit from best-in-class wireless connectivity at each site, supported by an easy-to-use cloud-based platform that scales on demand within a ‘pay as you grow,’ fully managed cloud service.

Tailored for venues looking to more easily and conveniently offer users a better wireless access experience without the need for multiple services from multiple vendors and extensive IT staff or infrastructure equipment at every site, SAMS also represents a compelling new managed services opportunity for channel partners looking to become managed service providers (MSPs), by creating recurring service revenues with minimal investment.

Introduction to SAMs by Ruckus

SAMS Analytics & Demographics

SAMS Overview

Read the full press release here.

For more information on the GlobalReach/Ruckus Partnership, click here.


About GlobalReach Technology:

GlobalReach Technology is the Wi-Fi AAA and captive portal platform purpose-built for the world’s largest service providers, who use it to manage multiple, complex wireless services for their business customers.

Its software and cloud-based platform powers some of the world’s most complex Wi-Fi services, delivering billions of authentications a year. These include San Francisco, San Jose, New York, London, Sydney, Mexico and throughout Europe.

Media contact:

Kate Cleevely
T. +44 (0) 7754 920043